![](https://www.thedrinksbusiness.com/content/uploads/2024/07/The-bait-under-water.jpg)
Carlsberg releases lure to promote alcohol-free fishing
Carlsberg has teamed up with angling specialist Claes ‘Svartzonker’ Claesson to make a lure that reminds anglers to stay sober when fishing. The pike fishing lure, named DrunkenBait by Svartzonker, resembles a drunk person who has ended up at the bottom of …