Devotion Vodka: Get Devoted.

November 2, 2009

De-vo-tion Pronunciation [di-voh-shuhn] -noun: Commitment Dedication and Determination

SAN FRANCISCO, Nov. 2 /PRNewswire/ -- Created in San Francisco, the birthplace of the original martini, Devotion Spirits is set to unleash the groundbreaking power of the first-ever 80-proof, four column distilled vodka with the benefits of protein that is made in the United States. Whether enjoyed on the rocks, mixed, stirred or shaken, Devotion Vodka provides for the smooth, delicious ultra-premium vodka taste discerning mixologists (professional or novice) are seeking.

The patent pending proprietary solution found only in Devotion Vodka will transform the cocktail. While bar shelves are cluttered with vodkas from around the globe in every imaginable flavor, Devotion is the first and only vodka which literally provides a drink with a real protein boost. This revolutionary spirit will create a new beverage category, while also defining a new generation of vodka aficionados who devote themselves fully to everything they do in life.

Created and developed by company President Drew Adelman, a nightlife, dining aficionado and fitness buff, Devotion Vodka was inspired by his search to combine his two favorite passions: fitness and nightlife. "My own personal mantra has always been... if you are going to be bad, you might as well be good," notes Adelman. "With Devotion Vodka I can stay devoted to my regimen, while stepping out for a good time. I used to actually take my own protein out with me when I went for a night on the town. Then I realized there were millions of people like me who wanted to take care of their bodies and also have a good time. From that passion, Devotion Vodka was born."

In California, Devotion Vodka will be distributed by Young's Market Company. International Spirits & Wines will be representing Devotion Vodka in New York, New Jersey and Connecticut. Devotion Vodka will be introduced in a 750 milliliter bottle at a suggested retail price of $29.99. The custom designed bottle made in France is not only distinctive, it is transformational; the frosted glass bottle with the iconic logo and distinguishing red cap will further distinguish the brand and lifestyle that is unique to Devotion Vodka.

"I have been in the nightlife industry for many years and I have seen some of the best ideas come through our clubs and restaurants," notes Bob Jones, co-founder/vice president. "From Red Bull and Rockstar to Voss Water and Alize... all of those brands have a common thread - unique selling points that made them hugely successful. Devotion Vodka is a top-tier vodka product spirit enthusiasts will embrace. I believe Devotion Vodka has an unrivaled brand proposition everyone can understand and appreciate: protein. I have no doubt this will be the next big thing in the beverage industry."

"I'm exactly the type of person that Devotion Vodka was made for," explains actor, athlete and fitness model Sebastian Seigel. "I have known Drew for many years and when he told me of his idea to develop protein-infused vodka, I told him I would be the first person buying a drink at the bar. It is ingenious. For athletes and anyone who takes care of their body and is looking for the best products for their lifestyle, Devotion Vodka has to be the choice."

In order to develop a recipe that would embody his vision, Adelman turned to the distinguished Frank Lin Distillery chemist, Dhir Singh and award-winning spirits chemist, Dr. Win Adler. Devotion Vodka's proprietary solution was selected by Singh for the following reasons: Solubility. Clarity. Taste. Feel.

Devotion Vodka speaks to the masses. Its name Devotion shares many of the same attributes of the world's greatest athletes and success stories: commitment, drive and success. From the stand-out design of the bottle to the unique marketing programs, social media campaigns and targeted outreach to the fitness and body builder communities, Devotion Vodka is both an ultra premium spirit and lifestyle choice. Fans and followers will be inspired by the Get Devoted mantra that will surround all aspects of the brand.

For more information, visit www.devotionvodka.com. Follow Devotion Vodka on Facebook at www.facebook.com/devotionvodka and Twitter at www.twitter.com/devotionvodka.

SOURCE Devotion Vodka