Behind The Burner Partners with TopButton / TheTopSecret.com

November 2, 2009

To Offer Limited-Edition Sales of Specialty Cookware & Premier Culinary Brands

NEW YORK, Nov. 2 /PRNewswire/ -- Divya Gugnani, CEO of Behind the Burner, today announces a partnership with TopButton / TheTopSecret.com, the invitation-only online destination for sample sales and retailer discounts, to provide food and wine enthusiasts exclusive access to specialty cookware and premier culinary brands at discounts of up to 75 percent. This feature, which launches today, enables BehindtheBurner.com to further its mission of providing unprecedented access to food, wine, beverage and nutrition tips, tricks and techniques from the world's foremost culinary experts.

Beginning today, BehindtheBurner.com and TheTopSecret.com will offer extraordinary discounts on culinary products that will only be available until they sell out. To kick off, BehindtheBurner.com / TheTopSecret.com offers:

    --  A choice of two Tavern Direct Flavors to Savor Gift Boxes, which let
        foodies bring home the flavor of New York's legendary Tavern on the
        Green and retail for $49.95 each, but will be available for $27 (a 46%
        discount):
        --  Flavors to Savor Gift Box 1 - 1870 Steak Sauce, Old Vine Cabernet &
            Fire Grilled Garlic Marinade and Toscana Garlic Parmesan

        --  Flavors to Savor Gift Box 2 - Autumn Fig Balsamic Vinegar, Golden
            Ginger Teriyaki Sauce and Chandelier Chardonnay and Fire Grilled
            Garlic Marinade

On Monday, November 9, BehindtheBurner.com / TheTopSecret.com will offer:

    --  Menu Wine Set with Aerator & Vacuum Stopper - An elegant
        Scandinavian-designed wine set for the connoisseur and the beginner
        featuring a Selection series decanting pourer and vacuum stopper, which
        retails for $49.95, but will be available for $22 (a 52% discount)

Future sales will feature such items as BlueStar Cookware and an MKS Design Knife. BehindtheBurner.com and TopButton / TheTopSecret.com subscribers will be the first to learn about each week's sale, which will be accessible from either website. Anyone can purchase items from these culinary sales at www.topsecret.com/btb.

Launched in November 2008, BehindtheBurner.com is an emerging culinary media brand featuring a network of more than 300 culinary experts, particularly chefs (such as Todd English, Marcus Samuelsson, and Wolfgang Puck), celebrities, mixologists, sommeliers and nutritionists. The outlet packages these experts' best tips, tricks and techniques in the form of short videos, articles and blogs, which are in turn syndicated to TV (NBC New York Nonstop) and a network of over 50 premier online properties including YouTube, Dailymotion, and MySpace.

SOURCE BehindtheBurner.com