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A service for beverage industry professionals · Tuesday, November 12, 2024 · 759,753,287 Articles · 3+ Million Readers

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Published on Nov 11, 2024

Why Heineken preserved pubs as museums

Winning The Drum Awards for Experiential Responsible Activation Gold is LePub and Heineken with 'Heineken'. Here is the award-winning case study.Heineken’s brand mission is to help people enjoy a richer social life. Irish pubs, which are globally …

Source: The Drum - Label Pending
Published on Nov 11, 2024

Heineken USA Appoints Ex-Dos Equis Marketer Alison Payne As CMO

After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand’s New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant’s commerce leadership team in Amsterdam, where she led global …

Source: Mediaweek - Label Pending
Published on Nov 11, 2024

Heineken USA names new CMO focused on brand building

Heineken USA has named Alison Payne as its next CMO, effective in January, according to a press release shared with Marketing Dive. She will join Heineken USA’s management team, reporting directly to CEO Maggie Timoney. Payne is transitioning from Heineken …

Source: Marketing Dive - Label Pending
Published on Nov 11, 2024

Heineken acquires stake in functional drinks brand G Spot

UK – Heineken has acquired a minority stake in UK-based functional drinks brand G Spot, founded by American actor Gillian Anderson. While financial details remain undisclosed, this move marks Heineken’s growing interest in diversifying its portfolio …

Source: Food Business Africa Magazine - Label Pending
Published on Nov 11, 2024

How Athletic Brewing Outsold Heineken’s and Bud’s Nonalcoholic Beer

Source: The Geelong Advertiser - Center-right
Published on Nov 8, 2024

Heineken backs Gillian Anderson’s G Spot functional drinks

Source: Just Drinks - Neutral
Published on Nov 8, 2024

Coca-Cola and Heineken Address Scope 3 in Manufacturing

For food and drink manufacturers, a major hurdle in lowering carbon emissions is mitigating Scope 3 emissions. These indirect emissions stem from various points within the supply chain rather than from the companies' direct operations. They typically …

Source: Manufacturing Digital - Label Pending
Published on Nov 7, 2024

REfresh Alliance: Beverage Giants Coca-Cola & Heineken Unite

Through this collective effort, these beverage companies are poised to expedite renewable energy adoption across their supply chains while contributing to their shared Net Zero targets. This unprecedented collaboration signals a broader trend in the …

Source: Food Digital - Neutral
Published on Nov 11, 2024

Petrópolis Recovery Shakes Up Beer Industry Dynamics in Brazil

The Brazilian beer market is witnessing a shift in dynamics. Ambev and Heineken, two major players, experienced modest growth of less than 1% in the third quarter of 2024. Meanwhile, Grupo Petrópolis, which filed for bankruptcy protection last year, has …

Source: The Rio Times - Neutral
Published on Nov 11, 2024

Competition Currents | November 2024

In This Issue United States | Mexico | The Netherlands | United Kingdom Poland | Italy | European Union United States A. Federal Trade Commission (FTC) 1. Statement on memorandum of understanding related to antitrust review of labor issues in merger …

Source: National Law Review - Neutral