Currently Wine Co. Raising $1.43M Before April 22, Backed by Celebrities and 11K+ Fans

For decades, investing in wine was a luxury reserved for the ultra-wealthy, a niche market that functioned more like an exclusive club than an accessible opportunity. But Currently  Wine Co. is flipping the script, reimagining the wine industry with a fresh, modern approach that makes it more inclusive and dynamic.

The recently formed coastal lifestyle wine brand is gaining traction among millennials and Gen Z consumers, making it an appealing addition to varied investment portfolios. ​

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A Fresh Approach to Wine Marketing

Currently Wine Co. identified a gap between traditional wine marketing methods and the interests of younger consumers. To bridge this gap, the startup took inspiration from popular beverage branding methods such as sodas, energy drinks, and hard seltzers.

The end effect is a lively, young brand that appeals to younger customers. In short, Currently Wine Co. wants to revolutionize the wine-drinking experience for a new generation by focusing on storytelling and deliberate product design.

Impressive Early Traction and Social Media Backing

Since the release of its very first product, a Sauvignon Blanc, in November, Currently Wine Co. has focused on building a significant presence in key markets like Massachusetts, New York and Florida.

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The brand has received a lot of attention on social media, with more than 11,000 Instagram followers and social media stars showing interest in its products. This early traction points to a rising consumer base and a bright future for the company’s products.

Celebrities and cultural influencers have taken note of Currently Wine Co.’s buzz, embracing the company for its innovative approach to wine drinking, and the startup’s clean style and aim to make wine more accessible for everyone made it a favorite among trendsetters. This organic support reinforces the brand's momentum and helps introduce it to even more people.

Currently Wine Co. is offering a unique investment opportunity via a simple agreement for future equity with a valuation maximum of $8 million. The minimum investment is $200, making it readily available to a wide spectrum of investors. The financing target is $1.43 million with a deadline of April 22, but the startup has already raised $1,097,900 from 35 investors.

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Committed to Sustainability

Beyond financial rewards, Currently Wine Co. wants to make a huge contribution to the environment and society. In order to promote sustainability, the startup has designed aluminum bottles with a BPA-free liner for its wine as an environmentally friendly alternative to standard glass packaging.

Founder Daniel Rodriguez highlights the benefits of this choice:​ “Lots of our customers are reusing the bottles as water bottles or flower vases—super creative. Aluminum, by any measure (recyclability, carbon footprint, use case benefits to the customer) is better than glass. Our wine bottles contain a non-BPA liner that is safe and keeps the wine fresh. We have done testing with industry leading scientists. Safety is our first priority.”

Why Invest in Currently Wine Co.?

Currently Wine Co. offers a unique alternative investment opportunity in the ever-expanding wine sector. By connecting with younger clients’ interests and prioritizing sustainability, the startup is well-positioned for development in a competitive, wealthy sector that seems to have lost touch with the younger generation.

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