• by Teresa Buyikian , April 3, 2025

This year Absolut, the official vodka of Coachella, is celebrating the iconic pink cosmopolitan cocktail and the art of “sliving” (Paris Hilton’s expression that combines “slaying” and “living your best life”), in an immersive festival experience. 

The Absolut House of Cosmo, a collaboration with Hilton and her 11:11 Media, will host fans at this year’s Coachella. The festival takes place over the course of two weekends, April 11-April 13 and April 18 -Apr. 20.^.

As Absolut’s “Partner-in-Cosmo,” longtime Cosmopolitan lover Hilton invites “festival goers to take “respite from the desert heat" with such cocktails as the Cosmo, which "Absolut has propelled into global culture for decades,” and consists of vodka, cranberry juice, Cointreau or triple sec and lime juice.

Festival-goers will be able to pick from a curated menu of Absolut cocktails, lounge in the “designed for connection” Sliving Room, visit “self-expression” stations, and experience other “exclusive surprises and performances throughout the festival weekends.”

Online cultural commentator Tefi Pessoa, known for her deep pop culture knowledge and straightforwardness, has also partnered with Absolut to provide “festival tips and tricks” to attendees who text 442-200-5576.

Outside the festival, Absolut has also launched the Absolut x Paris Hilton Cosmo Collection, exclusively available on ReserveBar.com.  The set contains a bottle of the new Ready-to-Serve Absolut Classic Cosmopolitan, in addition to signature merch curated by Hilton, such as a pink disposable camera and other summertime accessories.

The brand is promoting the Absolut House of Cosmo online at Absolut.com and via its social channels at @AbsolutUS, and is encouraging fans to share their festival photos with the tag #AbsolutCosmoHouse.