De Kuyper Royal Distillers (De Kuyper), a company with a rich heritage of 330 years, has once again demonstrated its industry leadership by clinching two awards in the 2025 Just Drinks Excellence Awards.
The Just Drinks Excellence Awards celebrate the greatest achievements and innovations in the industry. Powered by the business intelligence of GlobalData, the program provides a platform to recognize the people and companies that are driving change.
De Kuyper won the Innovation award for its De Kuyper Batched 0.0% range, which redefines the non-alcoholic cocktail experience by offering authentic taste without alcohol. Its strategic introduction of this range in Europe earned the Product Launches award, highlighting the company’s ability to meet the growing demand for premium non-alcoholic beverages with convenience and quality.
Introducing non-alcoholic beverage offerings
De Kuyper’s recognition in the Innovation category stems from its introduction of the De Kuyper Batched 0.0% range. This collection of non-alcoholic cocktails, including the Pornstar Martini, Mojito, and Strawberry Daiquiri, offers the same taste experience as their alcoholic counterparts. These beverages are crafted to address a key consumer demand for authenticity in flavor without the alcohol content.
One of the primary challenges in the non-alcoholic beverage industry is the preparation of quality cocktails that do not compromise on taste. De Kuyper has effectively tackled this issue by developing a product that simplifies the cocktail-making process. The De Kuyper Batched 0.0% range requires minimal time and ingredients, allowing venues to serve high-quality non-alcoholic cocktails without the need for specialized bartender skills. This innovation not only enhances operational efficiency for businesses, but also ensures that consumers receive a consistent and enjoyable experience.
The introduction of this range is particularly timely, as the market for premium non-alcoholic options is projected to grow significantly, with a 7% CAGR expected through 2027. By offering a versatile product that can be mixed in various settings, De Kuyper enables consistent quality across different locations and occasions. This strategic move positions the company as a leader in the non-alcoholic cocktail market, catering to a growing demographic of health-conscious consumers seeking sophisticated beverage options.
Strategic product launches in RTD cocktails
In the Product Launches category, De Kuyper is demonstrating strategic excellence with the introduction of the De Kuyper Batched 0.0% range in Europe. This launch capitalizes on the region’s increasing demand for non-alcoholic beverages, ensuring a strong market entry. By offering a product that combines premium quality with convenience, De Kuyper effectively meets the surging demand for non-alcoholic options.
The De Kuyper Batched 0.0% range is designed to meet the needs of both consumers and venues. For consumers, it provides a high-quality, ready-to-drink option that aligns with their preferences for convenience and taste. For venues, it offers a solution that simplifies cocktail preparation while maintaining high standards, allowing them to serve a consistent product without extensive training or resources.
This strategic launch not only positions De Kuyper as a leader in the non-alcoholic cocktail market, but also capitalizes on the projected growth of the segment. The company’s commitment to innovation and market responsiveness is evident in its timely and strategic product launches, which align with evolving consumer trends. By staying attuned to market dynamics and consumer preferences, De Kuyper ensures that it remains at the forefront of the industry, delivering products that resonate with both consumers and businesses alike.
“We are honored to receive these prestigious awards, which recognize our commitment to innovation and excellence in the beverages industry. The launch of our De Kuyper Batched 0.0% range reflects our dedication to meeting the evolving needs of consumers who seek premium non-alcoholic options. This innovation underscores our vision to ‘Own the Cocktail’ by delivering exceptional taste experiences across all occasions.”
– Godelief van Erve, Global Marketing Director, De Kuyper Royal Distillers
Company Profile
De Kuyper Royal Distillers is a family-owned liqueur and premium botanical-base spirits company founded in 1695 by Petrus De Kuyper. The company is headquartered in Schiedam near Rotterdam (NL). De Kuyper Liqueurs is the global market-leading brand in cocktail liqueurs. De Kuyper is both the owner and the producer of a number of world-famous liqueurs such as Peachtree, Archers, Heering, Kwai Feh, Acqua Bianca, Muyu, Dutch Cacao, Mandarine Napoléon, Bébo and the botanical-based spirits of the Rutte gin and genever.
Bringing in its 330 years of expertise in creating high-quality liqueurs De Kuyper consistently pursues its vision to “Own the Cocktail” and enables everyone to enjoy great cocktails on every occasion and every location. Being among the world’s leading liqueur distilleries, curiosity and passion for the distilled product are the constant driving force behind innovative and successful new product developments. The Dutch family business received the prestigious “Liqueur Producer of the Year” award from the internationally leading ISC in 2024 for the sixth time in a row.
Contact Details
Godelief van Erve
Global Marketing Director
De Kuyper Royal Distillers
E-mail: gverve@dekuyper.nl
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