Drinkers neck an estimated 100 million pints this St Patrick's weekend - with 12 million pints of Guinness drunk alone
Britons are guzzling 100 million pints as St Patrick's weekend sees all-time record Guinness sales as revellers paint the town green in a four-day party.
Thousands of extra kegs were rushed to landlords as the black stuff boom sees 12 million pints of Guinness alone drunk in bars over this weekend, consumption trends show.
Pubs' biggest weekend of the year so far is seeing five times more Guinness sold than average.
But there are fears taps will be drunk dry by the record rush - even bigger than at Christmas when many bars ran out as stout sales leapt 20 per cent.
Nationwide drinking triggered by Cheltenham last week and rugby's Six Nations has left pubs' stocks even lower.
Bars are seeing an invasion of fancy dress partygoers ordering Guinness, UK pubs' bestselling draft beer.
Barman Paul Sheils of Shenanigans, Southampton, Hants, said: 'We've had 50 Guinness kegs delivered compared to the usual 20, but fingers crossed its enough as the demand for it is unprecedented.'
Wetherspoon's, cutting prices of Guinness in its 800 pubs on Monday to £3.15 in England and £2.99 in Scotland, said: 'We're reducing the price to mark St Patrick's Day.'
Friends wore inflatable leprechaun costumes, pose during the St Patrick's Day Parade in Manchester
Britons are guzzling 100 million pints as St Patrick's weekend sees all-time record Guinness sales as revellers paint the town green in a four-day party
Pubs' biggest weekend of the year so far is seeing five times more Guinness sold than average.
Thousands of extra kegs were rushed to landlords as the black stuff boom sees 12 million pints of Guinness alone drunk in bars over this weekend, consumption trends show
Bars are seeing an invasion of fancy dress partygoers ordering Guinness, UK pubs' bestselling draft beer
But there are fears taps will be drunk dry by the record rush - even bigger than at Christmas when many bars ran out as stout sales leapt 20 per cent
Bobby's Bar in Chatham is offering the bargain deal of £4 for a pint of Guinness today
A spokesperson for Guinness brewer Diageo said: 'Demand for Guinness continues to grow. We have made progress in replenishing stock levels, so consumers can enjoy pints during spring and summer.'
A bumper 45 million pints in pubs plus 55 million pints at home are being drunk from Friday to Monday, British Beer and Pub Association consumption data trends show.
Over 50,000 people have gathered in Trafalgar Square to attend the annual St Patrick's Day Parade in London, with the celebration also extending to Hyde Park, Piccadilly and Whitehall.
The colourful parade featuring floats, marching bands, dance troupes and pageantry.
The double Olympic gold medal winner, Kellie Harrington, and Irish Paralympic gold medal winning cyclist, Katie-George Dunlevy, lead the charge as this year's grand marshals.
Irish celebrity chef Anna Haugh returned to the event, this time with a new wine and food bar celebrating Irish cuisine.
London Mayor Sadiq Khan said this year's St Patrick's Day festival will be 'the biggest and most impressive yet'.
The double Olympic gold medal winner, Kellie Harrington, and Irish Paralympic gold medal winning cyclist, Katie-George Dunlevy, lead the charge as this year's grand marshals
The colourful parade featuring floats, marching bands, dance troupes and pageantry
London Mayor Sadiq Khan said this year's St Patrick's Day festival will be 'the biggest and most impressive yet'
He added the parade presents an opportunity to honour and celebrate Irish culture and the 'immense contributions' of London's Irish community
Thousands also flocked to the streets of Manchester city centre for the first time in four years to celebrate the Irish holiday
A bumper 45 million pints in pubs plus 55 million pints at home are being drunk from Friday to Monday, British Beer and Pub Association consumption data trends show
Over 50,000 people have gathered in Trafalgar Square to attend the annual St Patrick's Day Parade in London, with the celebration also extending to Hyde Park, Piccadilly and Whitehall
A performer in costume during London's St. Patrick's Day Festival
The Mayor of London's St Patrick's Festival celebrates contributions of the Irish community in London, with this year's theme focusing on sustainability and greening Britain's capital city
St. Patrick's Day is marked annually on March 17, the traditional death date of Ireland's patron saint, and has become a celebration of Irish culture and heritage around the world
He added the parade presents an opportunity to honour and celebrate Irish culture and the 'immense contributions' of London's Irish community.
Thousands also flocked to the streets of Manchester city centre for the first time in four years to celebrate the Irish holiday.
The parade will have over 30 floats and walking groups displaying colourful Irish dancers and marching bands.
But a recent study has crowned Glasgow as the top UK city for St Patrick's Day celebrations.
Guinness prices, the number of Irish pubs, St Patrick's Day parades, and the tradition of 'Splitting the G,' were all factors that contributed to the city's win.
A pint of Guinness costs a humble average of just £4.82 and the Scottish capital also boasts the most Irish bars, with 18 bars, making it a prime spot for St. Patrick's day celebrations, the research by Winners Enclosure revealed.
The Princess of Wales is set to make a solo engagement at the Irish Guards' St Patrick's Day parade on Monday.
Kate attended the parade for the first time in 2023 as Colonel of the Regiment succeeding William, the outgoing Colonel
The shamrock, with its three heart-shaped leaves, symbolises Ireland and the Holy Trinity - representing both faith and country
The royal couple enjoyed a pint of Guinness as they met with soldiers of the 1st battalion Irish Guards in their canteen following their St Patricks day parade at Cavalry Barracks in 2017
Kate Middleton, 43, who is colonel of the regiment, missed the Guards' celebrations last year after being treated following a cancer diagnosis.
As part of her gradual return to public duties, the princess will award long service and good conduct medals to soldiers and present the traditional sprigs of shamrock to officers and guardsmen at Wellington Barracks in London on Monday.
The shamrock, with its three heart-shaped leaves, symbolises Ireland and the Holy Trinity - representing both faith and country.
Each year, around 400 soldiers march across Parade Square, followed by a traditional group photo with William and Kate, who then attend a special reception.
