Jamba goes to college

Jamba has signed a franchise agreement with multi-unit operator Kurt Wilson to expand in college markets across the Southeast. Wilson, owner and president of NA Foodservice Inc. and a multi-unit Zaxby's franchisee, will open five Jamba locations in Alabama and Georgia.

"Since we announced our brand evolution in June, we've been working hard to identify the right franchisees that can help our brand expand in key markets across the country," Geoff Henry, president of Jamba, said in a company press release. "Kurt has a long history of success with Zaxby's and we know he's the right partner that will help us establish a deeper presence in college towns in the southeast. We welcome Kurt to the Jamba family and look forward to seeing his success."

A franchisee with Zaxby's for more than 18 years, Wilson has helped the fast-food alternative expand its footprint in Alabama. Now, along with his partner, Michael Santiana, he will open the Jamba units in 2020 and 2021.

"We've been watching Jamba's evolution over the years very closely. Once we learned of the new store design, menu innovation and enhanced technology, we were sold on becoming Jamba franchisees," Wilson said in the release. "Michael and I are honored to become part of this growing family and we know we've selected ideal markets for this brand. Smoothies, bowls and bites are perfect for the college community. College students live a life that is fast-paced and need something on-the-go. We're excited to provide them with that opportunity."

Jamba, owned by Focus Groups, has more than 850 locations in 36 U.S. states, as well as the Philippines, Taiwan, South Korea, Thailand and Indonesia.