Russian Standard Vodka awarded Emirates Airline pouring tender

Russian Standard Vodka has won a five-year contract to be served onboard Emirates Airline.

The brand’s Russian Standard Original Vodka becomes pouring vodka for Economy Class, while luxury vodka Imperia becomes pouring vodka for First Class. The contract covers all Emirates flights.

Russian Standard Vodka is growing in the global travel retail channel

The offer will be supported by an integrated marketing campaign in a bid to drive awareness among Emirates passengers. A series of activations will be delivered across several channels, the brand said.

A training video will also be developed with the support of Russian Standard Vodka brand ambassadors, to be distributed to over 23,000 Emirates cabin crew members.

Russian Standard Vodka said the contract win signalled the continued growth of the brand in global travel retail.

“This tender marks a major expansion of our presence with one of the largest airlines in the world,” said Elina Fruin, Managing Director for Global Travel Retail at brand owner Roust. “In securing this important win we faced strong competition from global industry players. I believe the key feature of our success is the strength of the brand in travel retail globally and in the local market of United Arab Emirates. [We also had] valuable insight and support from our partners.”

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