Craft beer and VR in business as millennials get their own airline

Joon's ceo Jean Michel Mathieu poses with cabin crew at the airline's launch in Paris Photo: Reuters

Mark Evans

The French do things differently, and national carrier Air France has a few surprises up its well-tailored sleeves for some business travellers.

It's the first major airline to aggressively target the vital millennial market - the business movers and shakers of tomorrow - and it's done so not with a shake-up of its own services, but by creating a new airline, Joon.