Muntons PLC Unveils 'Touch of Class' Packaging for Connoisseurs of Beer Brewing

October 28, 2009

SEATTLE, Oct. 28 /PRNewswire/ -- Muntons PLC, maltsters and malted ingredients manufacturers based in Stowmarket Suffolk, United Kingdom, with a North American office in Seattle, Washington, has announced its new line of packaging developed specifically for the growing beer brewing connoisseurs market.

The packaging design focuses on the freshness and quality of the brewers' end products using coordinated photography featuring pilsners and mugs of each brewed flavor with a clean white background that reinforces eye-popping contrast. The design includes Muntons' exclusive Pilsner, Nut Brown, Traditional Bitter, IPA Bitter, Continental Lager, Export Pilsner, Wheat Beer, Yorkshire Bitter, Bock Beer and Export Stout.

Andy Janes, General Manager, MMI Marketing of Muntons PLC, says the packaging showcases each brewkit's product in the highly successful "Connoisseurs" line of brewkits. "We also think the clean lines and minimized text coordinates well with Muntons select designation as London's The Sunday Times 'Top 60 Best Green Companies' awards, published earlier this year." Muntons was awarded for a number of initiatives involving operations at its factories in Stowmarket, Suffolk, and Bridlington, East Yorkshire, and for its employees' green initiatives.

"We think retailers will be pleased to stock this image-based packaging and master brewers and connoisseurs will appreciate the aesthetic," said Janes.

Company background

Founded 80 years ago, Stowmarket-based Muntons produces a range of malt products and malted ingredients for sale at retail and for use by food and beverage manufacturers. Major users of malted ingredients include: brewers, distillers, bakers and breakfast cereal manufacturers. Please visit www.muntons.com.

SOURCE Muntons PLC