Warheads Sour Chewy Cubes Sweeten Seaworld's Halloween 'Spooktacular' Event

October 26, 2009

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COLORADO SPRINGS, CO, October 26, 2009 /24-7PressRelease/ -- SeaWorld's annual Spooktacular will be sweeter than ever this Halloween with the addition of WARHEADS Sour Chewy Cubes on this year's hunt for funtabulous sea treasures. Spooktacular, held every weekend in October at SeaWorld's Orlando and San Diego parks, provides youngsters with treasure maps that guide them through the park to find candy and healthy snacks to make their Halloween holiday sea sweet! This is the first year WARHEADS has partnered with SeaWorld for Spooktacular.

Impact Confections, the maker of famous WARHEADS authentic extreme sour candy, will provide 700,000 free samples of Sour Chewy Cubes to more than 200,000 children and family members for the month-long event. Other suppliers of Spooktacular treats include Pretzel Crisps, Baskin Robbins candy, Chiquita minis, the National Peanut Board, Crayola and more. "This promotion marries one of the top national sour confections brands for kids in a marketing effort with one of their favorite theme park destinations," said Jeff Rome, CEO of Impact Confections. "With the momentum behind the launch of our new Warheads Sour Chewy Cubes, this timing is perfect."

"We think kids will love exploring the park and finding their favorite extreme sour candy at the WARHEADS destination during Spooktacular," said Rome. "Partnering with SeaWorld, as we did earlier this year with ESPN Summer and Winter X Games, has been a great way to reach out to families who enjoy our innovative and delicious candy treats."

WARHEADS is part of the Impact Confections, Inc. leading portfolio of candy brands which also includes well-known traditional goodies under the Melster Candies umbrella such as Circus Peanuts, Peanut Butter Kisses, Salt Water Taffy, Coconut Toasties, Chocolate Covered Marshmallow, and Crème Drops. Mass merchants, convenience, drug and grocery stores all turn to Impact Confections as the pacesetter in holiday candies. Impact Confections Inc and Melster Candies were acquired in early 2008 by veteran food acquirers Wholesome Holdings Group, Brazos Private Equity Partners and several investors. The two confections companies, are the recipients of numerous coveted industry awards for product innovation. For more information, visit http://www.impactconfections.com or http://www.warheads.com.

About Wholesome Holdings Group, LLC
Since 2006, Wholesome Holdings Group, LLC together with partner Brazos Private Equity Partners has been one of the most active middle market acquirers in the food sector. Founded by veteran CEO Terry O'Brien, the Wholesome Holdings Group family of companies includes Sadler's Smokehouse, Golden County Foods, Impact Confections and Melster Candies. Mr. O'Brien serves as Chairman of Impact Confections Inc., Sadler's Smokehouse Ltd and Golden County Foods Inc. For more information visit http://www.wholesomeholdings.com.

About Brazos Private Equity Partners, LLC
Brazos Private Equity Partners, LLC, is a Dallas-based private investment firm that specializes in leveraged acquisitions and recapitalizations of established, profitable companies with strong and proven management teams, predictable cash flows and significant growth potential. Brazos partners with management teams to invest in consumer, distribution, financial services, healthcare, manufacturing and media businesses. Since inception, Brazos has completed more than forty acquisitions representing in excess of $1.5 billion in value. For additional information about Brazos, please visit the firm's website at http://www.brazosinv.com.

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